Apple – Latest Press Info


  • AirPods, the world’s most popular wireless headphones, are getting even better
    by Apple Newsroom on March 20, 2019 at 12:32 pm

    AirPods, the world’s most popular wireless headphones, are getting even better<br/>New AirPods Are Powered by the New H1 Chip and Feature 50 Percent More Talk Time, Hands-Free “Hey Siri” and the Option of a Wireless Charging Case<br/>Cupertino, California — Apple today announced new <a href="https://www.apple.com/airpods/" target="_blank">AirPods</a>, the second generation of the world’s most popular wireless headphones. AirPods revolutionized the wireless audio experience with a breakthrough design and the new AirPods build on the magical experience customers love. The new Apple-designed H1 chip, developed specifically for headphones, delivers performance efficiencies, faster connect times, more talk time and the convenience of hands-free &quot;Hey Siri.” AirPods come with either a standard charging case or a new Wireless Charging Case for convenient charging at home and on the go. The new AirPods and AirPods with Wireless Charging Case are available to order on <a href="https://www.apple.com" target="_blank">apple.com</a> and the Apple Store app starting today, and in Apple Stores beginning next week. <br/>“AirPods delivered a magical wireless experience and have become one of the most beloved products we’ve ever made. They connect easily with all of your devices, and provide crystal clear sound and intuitive, innovative control of your music and audio,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “The world’s best wireless headphones just got even better with the new AirPods. They are powered by the new Apple-designed H1 chip which brings an extra hour of talk time, faster connections, hands-free ‘Hey Siri’ and the convenience of a new wireless battery case.” <br/>The new Apple-designed H1 chip features custom audio architecture to create a revolutionary audio experience and improved synchronization. H1 allows AirPods to deliver up to 50 percent more talk time compared to first generation AirPods. Switching between devices while listening to music on iPhone, Apple Watch or iPad is more seamless than ever with two times faster connect times. For the first time, AirPods now feature the convenience of “Hey Siri” making it easier to change songs, make a call, adjust the volume or get directions simply by saying, “Hey Siri.”  <br/>The new AirPods come with either the standard charging case or the new Wireless Charging Case. Each case holds additional charges for more than 24 hours of total listening time, ensuring AirPods are charged and ready to go whenever you are. The Wireless Charging Case is designed to offer the freedom of wireless charging with Qi-compatible charging solutions. An LED light indicator located on the front of the case conveniently shows the charge status with just a glance. Existing AirPods customers can purchase the standalone Wireless Charging Case. <br/><strong>Pricing and Availability</strong> <br/><ul> <li><a href="https://www.apple.com/airpods/" target="_blank">AirPods</a> with standard charging case will be available for <strong>$159</strong> (US) and are available to order on <a href="https://www.apple.com" target="_blank">apple.com</a> and the Apple Store app starting today, and in&nbsp;Apple Stores starting next week.</li> </ul> <br/><ul> <li>AirPods with Wireless Charging Case will be available for <strong>$199</strong> (US) and are available to order on <a href="https://www.apple.com/" target="_blank">apple.com</a> and the Apple Store app starting today, and in&nbsp;Apple Stores starting next week.</li> </ul> <br/><ul> <li>Customers can order the standalone Wireless Charging Case for <strong>$79</strong> (US) on <a href="https://www.apple.com/" target="_blank">apple.com</a> and the Apple Store app starting today, and in&nbsp;Apple Stores starting next week.</li> </ul> <br/><ul> <li>New for AirPods, customers can add a personal engraving to the AirPods with standard charging case and AirPods with Wireless Charging Case for free during checkout on <a href="https://www.apple.com/" target="_blank">apple.com</a> and the Apple Store app.</li> </ul> <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/>Press Contacts<br/>Fana Yohannes,Apple,fyohannes@apple.com,(408) 974-2246<br/>Alex Kirschner,Apple,alexkirschner@apple.com ,(408) 974-2479 <br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/> […]

  • Apple teams with media literacy programs in the US and Europe
    by Apple Newsroom on March 19, 2019 at 5:00 pm

    Apple teams with media literacy programs in the US and Europe<br/>New Initiative to Encourage Critical Thinking and Empower Students to be Better Informed<br/>Cupertino, California — Apple today announced a new initiative in support of leading nonprofit organizations in the US and Europe that offer nonpartisan, independent media literacy programs. The News Literacy Project (NLP) and Common Sense in the US and Osservatorio Permanente Giovani-Editori in Italy will each receive support from Apple to advance their efforts in empowering young people with the critical thinking skills necessary in today’s digital age. <br/>“News literacy is vital to sustaining a free press and thriving democracy, and we are proud to be collaborating with organizations on the front lines of this effort,” said Tim Cook, Apple’s CEO. “We’ve been impressed by the important work being done by the News Literacy Project, Common Sense and Osservatorio, empowering young people to be active and engaged citizens.” <br/>“Apple News is committed to presenting quality journalism from trusted sources,” said Lauren Kern, editor-in-chief of Apple News. “We’re thrilled that Apple is supporting these important organizations to train the next generation on how to seek out accurate and reliable information amid an increasingly complicated news landscape.” <br/>“We are grateful for Apple’s commitment to fighting misinformation and sustaining quality journalism,” said Alan C. Miller, founder and CEO of NLP. “NLP is committed to equipping the next generation with the critical thinking skills to discern what news and other information to trust and the tools to become informed and engaged participants in our country’s democracy. We welcome this timely initiative to help achieve our vision of seeing news literacy embedded in the American educational experience.” <br/>“The lack of young people’s news literacy skills is a growing problem for our country. Revelations about the manipulation of news and the resulting impact on society have shed light on both the importance and scale of the issue,” said James P. Steyer, founder and CEO of Common Sense. “We need to help our students not just seek out legitimate news, but also think critically about the broader world of media and ideas. Apple shares in our mission to raise a generation of children who will thrive as learners, leaders and citizens in the digital age, and Common Sense is delighted to be part of this important effort.” <br/>“Our mission is to help young people develop critical thinking skills by comparing different sources of quality information,” said Andrea Ceccherini, founder and CEO of Osservatorio Permanente Giovani-Editori. “At a time when fake news is spreading, we cannot give in to the idea that third-party fact-checking services are the only way to assess the reliability of news sources. We can exercise our own minds, and be masters of our own destiny. Our ambition is to help form more citizens, increasingly opening our society to a culture of civilized debate and confrontation, which is the basis of every healthy democracy.” <br/><strong>The News Literacy Project</strong><br /> The News Literacy Project (NLP), a nonpartisan national education nonprofit, empowers educators to teach middle school and high school students the skills they need to become smart, active consumers of news and other information and engaged, informed participants in our democracy. Since NLP’s signature education platform, the Checkology virtual classroom, was released in May 2016, more than 17,800 educators in all 50 states, the District of Columbia, three US territories and 104 other countries have registered to use it, and more than 124,000 students have benefited from its lessons. Students have told NLP that as a result of what they have learned in Checkology, they are more confident in their ability to discern and create credible information, have a greater appreciation of the role of a free press in a democracy, and are more likely to become civically engaged by voting when eligible to do so or by becoming politically active. NLP’s vision is to see news literacy — a critical life skill — embedded in the American educational experience. <br/><strong>Common Sense</strong><br> Common Sense is the leading nonprofit organization dedicated to helping kids and families thrive in the digital age. Common Sense Education supports K-12 schools with everything educators need to empower the next generation of digital citizens. The organization’s innovative, award-winning Digital Citizenship Curriculum prepares students with lifelong habits and skills, supports teachers with training and recognition, and engages families and communities with helpful tips and tools. To help young people navigate today’s news landscape with sharp and open minds, Common Sense aims to help students not just seek out legitimate news, but also think critically about the broader world of media and ideas. The Common Sense news literacy initiative will provide timely content and resources for parents, educators and teens with the goal of improving news literacy among young people. Common Sense Digital Citizenship Curriculum is taught in more than half the schools in the United States, by more than 700,000 educators. <br/><strong>Osservatorio Permanente Giovani-Editori</strong><br /> Osservatorio Permanente Giovani-Editori is Italy’s leading independent organization in citizenship education focused on media literacy projects. For over 18 years, Osservatorio’s mission has been to help today’s young people become citizens of tomorrow, participate more in our democracy and develop critical thinking that sets them free. Osservatorio operates in education by training high school teachers, who then bring Osservatorio’s media literacy projects into their classrooms with the goal of increasing student curiosity, thirst for knowledge and critical thinking. As students compare different quality news sources, they learn to distinguish between reliable journalism and fake news. <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/>Press Contacts<br/>Bernadette Simpao,Apple,bsimpao@apple.com,(669) 227-9273<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/> […]

  • iMac gets a 2x performance boost
    by Apple Newsroom on March 19, 2019 at 12:30 pm

    iMac gets a 2x performance boost<br/>Cupertino, California — Apple today updated its <a href="https://www.apple.com/imac/" target="_blank">iMac</a> line with up to 8-core Intel 9th-generation processors for the first time and powerful Vega graphics options, delivering dramatic increases in both compute and graphics performance. From consumers to pros alike, users will notice their iMac is faster for everyday tasks all the way up to the most demanding pro workloads. This boost in performance, combined with its gorgeous Retina display, sleek all-in-one design, quiet operation, fast storage and memory, modern connectivity and macOS Mojave, makes iMac the world’s best desktop. <br/>“Customers are going to love the huge boost in iMac performance. With up to 8-core processors and powerful Vega graphics, the iMac lineup is stronger than ever,” said Tom Boger, Apple’s senior director of Mac Product Marketing. “With its stunning Retina display, amazing design, twice the performance, and macOS Mojave that our customers love, iMac is by far the best desktop in the world.” <br/>Up to 8-Core Intel 9th-Generation Processors <br/>With updated processors across the line, customers will experience dramatically faster performance for a wide range of everyday computing tasks, from editing photos to playing demanding games, composing music or even creating a feature film. <br/><ul> <li>The 21.5-inch iMac now features 8th-generation quad-core, and for the first time 6-core processors, delivering up to 60 percent faster performance.<sup>1</sup></li> </ul> <br/><ul> <li>The 27-inch iMac now for the first time features up to 9th-generation 6-core and 8-core processors, delivering up to 2.4 times faster performance.<sup>1</sup></li> </ul> <br/>Radeon Pro Vega Graphics Come to iMac for the First Time <br/>Radeon Pro Vega graphics come to the 21.5-inch iMac, delivering up to 80 percent faster graphics performance. The 27-inch iMac with Radeon Pro Vega now delivers up to 50 percent faster graphics performance, ideal for pros with graphics-intensive workloads, such as developing 3D content, editing videos with complex effects or designing high-resolution games.<sup>2</sup> <br/>Industry’s Best 4K and 5K Retina Displays <br/>With up to 14.7 million pixels, 1 billion colors, 500 nits of brightness, P3 wide color gamut and an incredible viewing angle, iMac’s Retina display delivers an immersive front-of-screen experience. All these pixels result in text that looks like a printed page, sharper photos with more detail, and the ability to edit 4K video at full resolution. <br/>Unrivaled All-in-One Design Elevates Any Space <br/>With its sleek aluminum and glass enclosure, 5 millimeter-thin profile and beautiful matching keyboard and mouse, iMac delivers a clean and uncluttered desktop experience that allows users to focus more on their content. With everything they need and nothing they don’t, customers love how iMac fits seamlessly into so many different environments, from the home, to businesses of all sizes, or even a pro studio. <br/>macOS Mojave <br/>All new Macs come with macOS Mojave, the latest version of the world’s most advanced desktop operating system, with features inspired by pros but designed for everyone. In macOS Mojave, Dark Mode transforms the desktop with a dramatic new look that puts the focus on user content, Stacks organizes messy desktops by automatically stacking files into neat groups and FaceTime supports group calling. macOS Mojave also brings iOS apps, including News, Stocks, Voice Memos and Home to the Mac and features a redesigned Mac App Store with rich editorial content and the addition of apps from top developers, including Microsoft and Adobe. <br/><strong>Pricing and Availability</strong> <br/>The new 21.5-inch <a href="https://www.apple.com/imac/" target="_blank">iMac</a> with Retina 4K display starts at <strong>$1,299</strong> (US) and the new 27-inch iMac with Retina 5K display starts at <strong>$1,799</strong> (US). Both are available to order starting today from <a href="https://www.apple.com/" target="_blank">apple.com</a> and the Apple Store App, and in Apple Stores and through Apple Authorized Resellers next week. The non-Retina display iMac configuration continues to be available for <strong>$1,099</strong> (US). Additional technical specifications, configure-to-order options and accessories are available online at <a href="https://apple.com/mac/" target="_blank">apple.com/mac</a>. <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/><sup>1</sup> Testing conducted by Apple in February 2019 using preproduction 3.2GHz 6-core Intel Core i7-based 21.5-inch iMac systems with 32GB of RAM, and preproduction 3.6GHz 8-core Intel Core i9-based 27-inch iMac systems with 64GB of RAM; and shipping 3.6GHz quad-core Intel Core i7-based 21.5-inch iMac systems with 32GB of RAM, as well as shipping 4.2GHz quad-core Intel Core i7-based 27-inch iMac systems with 64GB of RAM. Autodesk Maya 2019 tested using a 399.6MB scene. Performance tests are conducted using specific computer systems and reflect the approximate performance of iMac.<br> <sup>2</sup> Testing conducted by Apple in February 2019 using preproduction 3.2GHz 6-core Intel Core i7-based 21.5-inch iMac systems with Radeon Pro Vega 20 graphics with 4GB of VRAM and 32GB of RAM, as well as preproduction 3.6GHz 8-core Intel Core i9-based 27-inch iMac systems with Radeon Pro Vega 48 graphics with 8GB VRAM and 64GB of RAM; and shipping 3.6GHz quad-core Intel Core i7-based 21.5-inch iMac systems with Radeon Pro 560 graphics with 4GB VRAM and 32GB of RAM, as well as shipping 4.2GHz quad-core Intel Core i7-based 27-inch iMac systems with Radeon Pro 580 graphics with 8GB VRAM and 64GB of RAM. Tested with DaVinci Resolve Studio 15 using 14 common effects and a 10-second UHD project at 3840 x 2160 resolution and 24 frames per second. Performance tests are conducted using specific computer systems and reflect the approximate performance of iMac.<br/>Press Contacts<br/>Jennie Orphanopoulos,Apple, jennieo@apple.com,(408) 221-6621<br/>Bill Evans,Apple,bevans@apple.com,(408) 974-0610<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/> […]

  • All-new iPad Air and iPad mini deliver dramatic power and capability
    by Apple Newsroom on March 18, 2019 at 12:31 pm

    All-new iPad Air and iPad mini deliver dramatic power and capability<br/>10.5-Inch iPad Air Offers High-End Features and Performance at a Breakthrough Price<br/>7.9-Inch iPad mini Brings Apple Pencil Support, Advanced Retina Display and the A12 Bionic Chip to a Beloved Design<br/>Cupertino, California — Apple today introduced the all-new <a href="https://www.apple.com/ipad-air/" target="_blank">iPad Air</a> in an ultra-thin 10.5-inch design, offering the latest innovations including Apple Pencil<sup>1 </sup>support and high-end performance at a breakthrough price. With the A12 Bionic chip with Apple’s Neural Engine, the new iPad Air delivers a 70 percent boost in performance and twice the graphics capability, and the advanced Retina display with True Tone technology is nearly 20 percent larger with over half a million more pixels.<sup>2</sup> <br/>Apple today also introduced the new 7.9-inch <a href="https://www.apple.com/ipad-mini/" target="_blank">iPad mini</a>, a major upgrade for iPad mini fans who love a compact, ultra-portable design packed with the latest technology. With the A12 Bionic chip, the new iPad mini is a powerful multi-tasking machine, delivering three times the performance and nine times faster graphics.<sup>3 </sup>The advanced Retina display with True Tone technology and wide color support is 25 percent brighter<sup>3 </sup>and has the highest pixel density of any iPad, delivering an immersive visual experience in any setting. And with Apple Pencil<sup>1</sup> support, the new iPad mini is the perfect take-anywhere notepad for sketching and jotting down thoughts on the go. The new iPads are available to order starting today and in stores next week. <br/>“iPad continues to provide magical new experiences for a growing range of uses where it is the absolute best device, from playing games in augmented reality to note-taking and drawing with Apple Pencil, from streaming HD movies and editing 4K films to learning to develop apps with Swift Playgrounds,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “Today the iPad family takes two big leaps forward with an all-new 10.5-inch iPad Air that brings high-end size, features and performance at a breakthrough price, and a major upgrade to the 7.9-inch iPad mini, which also brings Apple Pencil, Retina display and the A12 Bionic chip to the many customers that love its compact size.” <br/>Apple Pencil and iPad — The Perfect Pair <br/>Apple Pencil opens up new creativity and productivity possibilities for iPad mini and iPad Air users, from drawing and writing down thoughts to marking up documents and retouching photos. The must-have tool among students, professionals and creatives delivers a remarkably fluid and natural drawing experience and provides pixel-perfect accuracy and low latency for activities within popular apps including Procreate, Notability, Pixelmator Photo (coming soon) and Microsoft Office. <br/>Power Meets Portability with the A12 Bionic Chip <br/>The Apple-designed Neural Engine of the A12 Bionic chip powers the next generation of apps and iPad workflows using advanced machine learning and Core ML for engaging AR experiences, photo-realistic effects in 3D games and stunning graphics performance within apps. <br/>Staying connected is now easier and faster with iPad mini and iPad Air, featuring the same great Wi-Fi performance and Gigabit‑class LTE connectivity<sup>4</sup> built into the most advanced iPad Pro models. With eSIM technology built in, users can easily connect to wireless data plans right from iPad when traveling in more than 180 countries around the world.<sup>5</sup> <br/>Advanced Cameras for Stunning Photos and Videos <br/>With advanced front- and back-facing cameras, iPad mini and iPad Air take gorgeous photos and capture clear and stable 1080p HD videos. The upgraded cameras with exceptional low-light performance and HD video recording are great for document scanning and connecting with friends and family on Group FaceTime calls, and with advanced sensors, help enable immersive AR experiences. <br/>More Than a Million Apps Just for iPad <br/>The App Store is the best place to discover more than 1.3 million apps designed specifically for iPad — from journaling with Apple Pencil to managing schedules and finances, editing photos, learning, connecting with friends and family, and playing games. Unlike stretched-out phone apps on other platforms, apps designed for iPad run and look great on every iPad. <br/>iOS on iPad <br/>iPad Air and iPad mini are perfect for staying productive on the go with iOS, helping users get things done faster with features like Siri Shortcuts, photo search and Voice Memos. The Dock provides quick access to frequently used apps and documents from any screen, and multitasking is easy with Split View and Slide Over. Drag and Drop makes moving images, text and files between apps easier than ever, and managing documents in the Files app is seamless and easy on iPad and across Apple devices. <br/>Apple today announced an upcoming update to iWork for iOS, available next week, with enhanced integration of Apple Pencil including new animation options in Keynote that let users draw an animation path for any object, and an all-new user interface that enables easy implementation of build effects, including move, rotate and scale. <br/>The Best, Most Complete iPad Lineup Ever <br/>The new iPad Air and iPad mini join the most affordable 9.7-inch iPad and the most advanced iPad Pro models, offering the best, most innovative iPad lineup ever. The complete lineup now includes Apple Pencil support, best-in-class performance, advanced displays and all-day battery life<sup>6</sup> for an experience unmatched by any other device. Whether customers prioritize portability, screen size, power or price, there’s an iPad for everyone. Learn more about the iPad family at <a href="https://www.apple.com/ipad/compare/" target="_blank">apple.com/ipad/compare</a>. <br/><strong>Pricing and Availability</strong> <br/><ul> <li>The new <a href="https://www.apple.com/ipad-mini/" target="_blank">iPad mini</a> and <a href="https://www.apple.com/ipad-air/" target="_blank">iPad Air</a> come in silver, space gray and gold finishes in 64GB and 256GB configurations. The new iPad mini starts at <strong>$399</strong> (US) for the Wi-Fi model and <strong>$529 </strong>(US) for the Wi-Fi + Cellular model and the 10.5-inch iPad Air starts at <strong>$499 </strong>(US) for the Wi-Fi model and <strong>$629 </strong>(US) for the Wi-Fi + Cellular model from <a href="https://www.apple.com/" target="_blank">apple.com</a>, in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).</li> </ul> <br/><ul> <li>The new iPad models are available to order starting today from <a href="https://www.apple.com/" target="_blank">apple.com</a> and in the Apple Store app in <em>Australia</em>, <em>Austria</em>, <em>Belgium</em>, <em>Canada</em>, <em>Czech Republic</em>, <em>Denmark</em>, <em>Finland</em>, <em>France</em>, <em>Germany</em>, <em>Hong Kong</em>, <em>Hungary</em>,<em> Ireland</em>, <em>Italy</em>, <em>Japan</em>, <em>Luxembourg</em>, <em>Netherlands</em>,<em> New Zealand</em>, <em>Norway</em>, <em>Poland</em>, <em>Portugal</em>, <em>Singapore</em>, <em>Spain</em>, <em>Sweden</em>, <em>Switzerland</em>, the <em>UAE</em>, <em>UK</em> and <em>US</em>. Starting next week, the new iPad models will be available in those countries and regions, as well as in <em>China </em>(Wi-Fi models only), <em>Macau </em>(Wi-Fi models only) and <em>Mexico</em> with more countries and regions to follow soon, including <em>Colombia</em>, <em>Greece</em>, <em>India</em>, <em>Israel</em>, <em>Russia</em>, <em>Saudi Arabia</em>, <em>South Africa</em>, <em>Thailand </em>(Wi-Fi models only)<em> </em>and <em>Turkey</em>.</li> </ul> <br/><ul> <li>Apple Pencil (1st generation) is available for purchase separately for <strong>$99 </strong>(US). The Smart Keyboard for the 10.5-inch iPad Air is available for purchase separately for <strong>$159</strong> (US) with layouts for over 30 languages, including simplified Chinese, French, German, Japanese and Spanish.</li> </ul> <br/><ul> <li>Polyurethane Smart Covers are available for <strong>$39</strong> (US) for iPad mini and <strong>$49</strong> (US) for iPad Air in charcoal gray, white, pink sand and a new papaya, with additional Leather Smart Covers available for iPad Air for <strong>$69</strong> (US) in black, saddle brown, midnight blue and red.</li> </ul> <br/><ul> <li>Trade in your eligible device for credit toward your next purchase, or get an Apple Store Gift Card you can use any time.<sup>7</sup> If your device isn’t eligible for credit, Apple will recycle it for free.</li> </ul> <br/><ul> <li>Every customer who buys iPad from Apple can enjoy free Personal Setup in-store or online, and receive guidance on how to customize their iPad, set up email, find new apps from the App Store and more.</li> </ul> <br/><ul> <li>Anyone who wants to learn more or go further with iPad or iOS 12 can sign up for free Today at Apple sessions at <a href="https://www.apple.com/today/" target="_blank">apple.com/today</a>.</li> </ul> <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/><sup>1</sup> The first-generation Apple Pencil sold separately.<br> <sup>2</sup> When compared to the 9.7-inch iPad.<br> <sup>3</sup> When compared to the previous generation iPad mini.<br> <sup>4</sup> Network speeds are dependent on carrier networks.<br> <sup>5</sup> Not all carriers support eSIM or Apple SIM. See your carrier for details. Not available in China.<br> <sup>6</sup> Battery life depends on device settings, usage and other factors. Actual results may vary.<br> <sup>7</sup> Trade-in values vary based on the condition, year and configuration of your trade-in device, and may also vary between online and in-store trade-in. You must be at least 18 years old. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple’s trade-in partners may apply.<br/>Press Contacts<br/>Cat Franklin,Apple,cfranklin3@apple.com,(669) 276-1209<br/>Andy Bowman,Apple,abowman@apple.com ,(408) 783-0619<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/> […]

  • Stanford Medicine announces results of unprecedented Apple Heart Study
    by Apple Newsroom on March 16, 2019 at 1:57 pm

    Stanford Medicine announces results of unprecedented Apple Heart Study<br/>Over 400,000 People Participated in Study Using Apple Watch<br/>Stanford Medicine today reported results of the <a href="https://www.apple.com/newsroom/2017/11/apple-heart-study-launches-to-identify-irregular-heart-rhythms/" target="_blank">Apple Heart Study</a>, the largest study ever of its kind, which enrolled over 400,000 participants from all 50 states in a span of only eight months. Apple and Stanford created the study to evaluate Apple Watch’s irregular rhythm notification, which occasionally checks the heart's rhythm in the background and sends a notification if an irregular heart rhythm appears to be suggestive of atrial fibrillation (AFib). As part of the study, if an irregular heart rhythm was identified, participants received a notification on their Apple Watch and iPhone, a telehealth consultation with a doctor and an electrocardiogram (ECG) patch for additional monitoring. <br/>“We are proud to work with Stanford Medicine as they conduct this important research and look forward to learning more about the impact of Apple Watch alongside the medical community,” said Jeff Williams, Apple’s COO. “We hope consumers will continue to gain useful and actionable information about their heart health through Apple Watch.” <br/>Stanford Medicine researchers presented their findings today at the American College of Cardiology’s 68th Annual Scientific Session and Expo. <a href="http://med.stanford.edu/news/all-news/2019/03/apple-heart-study-demonstrates-ability-of-wearable-technology.html" target="_blank">Study results</a> showed 0.5 percent of the over 400,000 participants received an irregular heart rhythm notification, illustrating the feature’s ability to give a user important health information without creating unnecessary burden to their doctor’s schedule. Many participants sought medical advice following their irregular rhythm notification, using the information to have more meaningful conversations with their doctors. <br/>“As physicians, we are always trying to find ways to offer patients health information that is meaningful to them for individualized care,” said Sumbul Desai, MD, Apple’s vice president of Health. “Seeing medical research reflect what we’re hearing from consumers is positive and we’re excited to see Apple Watch helping even more consumers in the future while collaborating with the medical community to further research.” <br/>Press Contacts<br/>Semonti Stephens,Apple,semonti_stephens@apple.com,(408) 974-8473<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/> […]

  • Addressing Spotify’s Claims
    by Apple Newsroom on March 15, 2019 at 5:58 am

    Addressing Spotify’s claims<br/>We believe that technology achieves its true potential when we infuse it with human creativity and ingenuity. From our earliest days, we’ve built our devices, software and services to help artists, musicians, creators and visionaries do what they do best. <br/>Sixteen years ago, we launched the iTunes Store with the idea that there should be a trusted place where users discover and purchase great music and every creator is treated fairly. The result revolutionized the music industry, and our love of music and the people who make it are deeply engrained in Apple. <br/>Eleven years ago, the App Store brought that same passion for creativity to mobile apps. In the decade since, the App Store has helped create many millions of jobs, generated more than $120 billion for developers and created new industries through businesses started and grown entirely in the App Store ecosystem. <br/>At its core, the App Store is a safe, secure platform where users can have faith in the apps they discover and the transactions they make. And developers, from first-time engineers to larger companies, can rest assured that everyone is playing by the same set of rules. <br/>That’s how it should be. We want more app businesses to thrive — including the ones that compete with some aspect of our business, because they drive us to be better. <br/>What Spotify is demanding is something very different. After using the App Store for years to dramatically grow their business, Spotify seeks to keep all the benefits of the App Store ecosystem — including the substantial revenue that they draw from the App Store’s customers — without making any contributions to that marketplace. At the same time, they distribute the music you love while making ever-smaller contributions to the artists, musicians and songwriters who create it — even going so far as to take these creators to court. <br/>Spotify has every right to determine their own business model, but we feel an obligation to respond when Spotify wraps its financial motivations in misleading rhetoric about who we are, what we’ve built and what we do to support independent developers, musicians, songwriters and creators of all stripes. <br/>So we want to address a few key points: <br/>Spotify claims we’re blocking their access to products and updates to their app. <br/>Let’s clear this one up right away. We’ve approved and distributed nearly 200 app updates on Spotify’s behalf, resulting in over 300 million downloaded copies of the Spotify app. The only time we have requested adjustments is when Spotify has tried to sidestep the same rules that every other app follows. <br/>We’ve worked with Spotify frequently to help them bring their service to more devices and platforms: <br/><ul> <li>When we reached out to Spotify about Siri and AirPlay 2 support on several occasions, they’ve told us they’re working on it, and we stand ready to help them where we can.</li> <li>Spotify is deeply integrated into platforms like CarPlay, and they have access to the same app development tools and resources that any other developer has.</li> <li>We found Spotify’s claims about Apple Watch especially surprising. When Spotify submitted their Apple Watch app in September 2018, we reviewed and approved it with the same process and speed with which we would any other app. In fact, the Spotify Watch app is currently the No. 1 app in the Watch Music category.</li> </ul> <br/>Spotify is free to build apps for — and compete on — our products and platforms, and we hope they do. <br/>Spotify wants all the benefits of a free app without being free. <br/>A full 84 percent of the apps in the App Store pay nothing to Apple when you download or use the app. That’s not discrimination, as Spotify claims; it’s by design: <br/><ul> <li>Apps that are free to you aren’t charged by Apple.</li> <li>Apps that earn revenue exclusively through advertising — like some of your favorite free games — aren’t charged by Apple.</li> <li>App business transactions where users sign up or purchase digital goods outside the app aren’t charged by Apple.</li> <li>Apps that sell physical goods — including ride-hailing and food delivery services, to name a few — aren’t charged by Apple.</li> </ul> <br/>The only contribution that Apple requires is for digital goods and services that are purchased inside the app using our secure in-app purchase system. As Spotify points out, that revenue share is 30 percent for the first year of an annual subscription — but they left out that it drops to 15 percent in the years after. <br/>That’s not the only information Spotify left out about how their business works: <br/><ul> <li>The majority of customers use their free, ad-supported product, which makes no contribution to the App Store.</li> <li>A significant portion of Spotify’s customers come through partnerships with mobile carriers. This generates no App Store contribution, but requires Spotify to pay a similar distribution fee to retailers and carriers.</li> <li>Even now, only a tiny fraction of their subscriptions fall under Apple’s revenue-sharing model. Spotify is asking for that number to be zero.</li> </ul> <br/>Let’s be clear about what that means. Apple connects Spotify to our users. We provide the platform by which users download and update their app. We share critical software development tools to support Spotify’s app building. And we built a secure payment system — no small undertaking — which allows users to have faith in in-app transactions. Spotify is asking to keep all those benefits while also retaining 100 percent of the revenue. <br/>Spotify wouldn’t be the business they are today without the App Store ecosystem, but now they’re leveraging their scale to avoid contributing to maintaining that ecosystem for the next generation of app entrepreneurs. We think that’s wrong. <br/>What does that have to do with music? A lot. <br/>We share Spotify’s love of music and their vision of sharing it with the world. Where we differ is how you achieve that goal.<strong> </strong>Underneath the rhetoric, Spotify’s aim is to make<strong> </strong>more money off others’ work. And it’s not just the App Store that they’re trying to squeeze — it’s also artists, musicians and songwriters. <br/>Just this week, Spotify sued music creators after a decision by the US Copyright Royalty Board required Spotify to increase its royalty payments. This isn’t just wrong, it represents a real, meaningful and damaging step backwards for the music industry. <br/>Apple’s approach has always been to grow the pie. By creating new marketplaces, we can create more opportunities not just for our business, but for artists, creators, entrepreneurs and every “crazy one” with a big idea. That’s in our DNA, it’s the right model to grow the next big app ideas and, ultimately, it’s better for customers. <br/>We’re proud of the work we’ve done to help Spotify build a successful business reaching hundreds of millions of music lovers, and we wish them continued success — after all, that was the whole point of creating the App Store in the first place. <br/>Press Contacts<br/>Josh Rosenstock,Apple,jrosenstock@apple.com,(408) 862-1142<br/>Adam Howorth,Apple,adamh@apple.com,+44-2071-841202<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/> […]

  • Apple to host annual Worldwide Developers Conference June 3-7 in San Jose 
    by Apple Newsroom on March 14, 2019 at 4:01 pm

    Apple to host annual Worldwide Developers Conference June 3-7 in San Jose<br/>Cupertino, California — Apple today announced it will host its annual Worldwide Developers Conference in San Jose from June 3 through June 7 at the McEnery Convention Center. Now in its 30th year, Apple’s biggest event will bring together the world’s most innovative and creative developers. With more than 1.4 billion devices now running iOS, macOS, watchOS or tvOS, WWDC 2019 will give attendees insight into the future of these platforms and work alongside the Apple engineers behind the technologies and frameworks developers rely on. <br/>WWDC 2019 will deliver the latest Apple news from the keynote stage and celebrate the breakthrough work of developers who are creating new experiences in areas including machine learning, augmented reality, health and fitness, and more. This year’s program will feature technical sessions, hands-on labs and guest speakers to provide Apple’s existing developer community and the next generation of app developers with the knowledge and tools to help turn their next great idea into reality. &nbsp; <br/>“WWDC is Apple’s biggest event of the year. It brings thousands of the most creative and dedicated developers from around the world together with over a thousand Apple engineers to learn about our latest platform innovations and to connect as a community,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “Our developers are incredibly passionate about creating the next generation of mind-blowing experiences for the world through apps. We can’t wait to get together with them and share what’s next.” <br/>Developers can apply for tickets today through March 20 at 5 p.m. PDT through the <a href="https://developer.apple.com/wwdc/" target="_blank">WWDC website</a>. Tickets are issued through a random selection process, and developers will be notified of their application status by March 21 at 5 p.m. PDT. Developers and Apple enthusiasts everywhere can live-stream the conference on the <a href="https://itunes.apple.com/us/app/wwdc/id640199958?mt=8" target="_blank">WWDC app</a> for iPhone, iPad and Apple TV as well as through the Apple Developer website. <br/>Students&nbsp;are an integral part of the Apple developer community, and last year WWDC saw attendance from student developers spanning 41 different countries. Up to&nbsp;350&nbsp;<a href="https://developer.apple.com/wwdc/scholarships/" target="_blank">WWDC scholarships</a>&nbsp;are available this year, providing students and&nbsp;members of all STEM organizations an opportunity to earn a free ticket and lodging for WWDC. Details on how to&nbsp;apply are now available on the&nbsp;WWDC website. <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/>Press Contacts<br/>Bill Evans,Apple,bevans@apple.com,(408) 974-0610<br/>Starlayne Meza,Apple, starlayne_meza@apple.com ,(408) 974-3391<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/> […]

  • Apple announces expanded coding initiatives in Singapore and Indonesia
    by Apple Newsroom on March 13, 2019 at 2:59 am

    Apple announces expanded coding initiatives in Singapore and Indonesia<br/>Swift App Development Courses Grow in Singapore<br/>Second Apple Developer Academy Launches in Indonesia<br/>Apple today increased its commitment to coding and education in Southeast Asia with the expansion of its App Development with Swift curriculum at partner schools in Singapore and the opening of Indonesia’s second Apple Developer Academy in Surabaya, offering aspiring developers the skills they need to thrive in today's app economy. <br/>Singapore: Swift App Development Courses Come to SUTD, RMIT Online and the Pathlight School <br/>The Singapore University of Technology and Design and RMIT Online have launched app development courses using Apple’s App Development with Swift curriculum for adult learners, supported by the local government's SkillsFuture Singapore agency. Pathlight School, Singapore’s first autism-focused school, will offer a Swift Accelerator program for its secondary students. This builds on the Swift Accelerator program available to all schools, supported by the Info-communications Media Development Authority (IMDA) of Singapore. <br/>“At Apple, we believe education is one of the most powerful tools we have to make the world a better place,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “We're thrilled that students of all ages in Singapore will now be able to tap into the language of coding, gaining the skills they need to grow and succeed in the app economy and beyond.” <br/>Using Apple’s App Development with Swift curriculum, which includes an AR Module, the Singapore University of Technology and Design and SkillsFuture Singapore designed a new course targeting adult learners interested in fundamental app design and development. The course is designed to reach working adults aiming to learn new skills for the fast-growing software economy. <br/>“SUTD looks forward to continuing our close collaboration with Apple in helping our working adults to embrace digital transformation for enhanced employability,” said Professor Chong Tow Chong, president and acting provost of the Singapore University of Technology and Design. <br/>Additionally, RMIT Online is expanding its signature iOS App Development with Swift course to Singapore, offering a fully online and self-paced opportunity for mid-career professionals to learn to code. <br/>“We’re incredibly excited to bring this program, our industry mentors and our dynamic learning community to Singaporean students,” said Helen Souness, CEO of RMIT Online. “For those who want to learn to code, Swift is a language that is easily accessible, even for non-programmers.” <br/>For students aged 13 to 18, the Pathlight School will run Swift Accelerator, a 144-hour program conducted by Apple Certified Trainers. <br/>“Pathlight’s work with Apple through the Swift Accelerator Program signals the importance of training students with special needs to be future-ready for a rapidly changing society,” said Denise Phua Lay Peng, president at the Autism Resource Centre and co-founder of the Pathlight School. “It is even more exciting as persons on the autism spectrum have a natural interest in and aptitude for IT. I am heartened by this thoughtful and inclusive move by Apple.” <br/>Indonesia: Apple Celebrates and Increases Opportunities for Young Developers <br/>Apple has marked the first graduation of students from its Developer Academy in Jakarta, celebrating their accomplishments and creativity in a ceremony attended by Apple’s Lisa Jackson and Indonesia’s Minister of Industry, Airlangga Hartarto. <br/>“I’m always inspired to see students using our technology to address challenges they see in the world around them,” said Jackson. “The students in our Developer Academy in Jakarta are demonstrating the critical skills and strong ideas needed to thrive in the growing app economy. I’m proud to extend my heartfelt congratulations to all of today’s graduates.” <br/>This year Apple is growing its Developer Academies in Indonesia with the opening of a second Academy in Surabaya while the Jakarta Academy has expanded from 75 to 200 students. <br/>Today the App Store is available in 155 countries, which has created a new industry of jobs and opportunities. Since its launch in 2008, Apple has paid out over $120 billion to developers around the world, making the App Store the most vibrant software marketplace in the world. <br/>Press Contacts<br/>Alex Waldron,Apple,awaldron@apple.com,+61-2-89878670<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/> […]

  • Apple releases 13th annual Supplier Responsibility Progress Report
    by Apple Newsroom on March 6, 2019 at 5:02 pm

    Apple releases 13th annual Supplier Responsibility Progress Report<br/>Milestones Achieved in Environmental Protection, Education Initiatives Expanded<br/>Cupertino, California — Apple today released its 13th annual <a href="https://www.apple.com/supplier-responsibility/" target="_blank">Supplier Responsibility Progress Report</a> detailing how the company is expanding educational opportunities and protecting the planet’s resources. As of 2018, 17.3 million supplier employees have been trained on workplace rights, and 3.6 million have received advanced education and skills training. All final assembly sites for iPhone, iPad, Mac, Apple Watch, AirPods and HomePod are now certified Zero Waste to Landfill, while conserving billions of gallons of water and reducing greenhouse gas emissions. <br/>“In everything we do, people come first,” said Jeff Williams, Apple’s chief operating officer. “We are constantly raising the bar for ourselves and our suppliers because we are committed to the people who make our products possible as well as the planet we all share. This year, we’re proud to give more people an opportunity to advance their education. Working alongside our suppliers, we’re challenging ourselves to find new ways to keep our planet healthy for future generations. Our goal has always been not just to drive progress in our supply chain, but to drive meaningful change across the industry.” <br/>In 2018, Apple built on its existing educational and career-building programs for supplier employees by adding courses that include App Development with Swift. The program’s first participants created more than 40 apps, ranging from workplace tools to games. Last year, more than 1,500 employees at Apple suppliers earned a college degree, adding to the thousands who have taken advantage of education programming, which expands every year. Additionally, Apple has worked with its suppliers to create health training programs that have reached more than 250,000 people globally, and include courses on nutrition and maternal health. <br/>Apple has also strengthened its efforts to help its supply chain conserve resources, expand the adoption of safer chemicals and reduce pollution. In prioritizing Zero Waste to Landfill, Apple suppliers have diverted 1 million tons of garbage in three years. Apple’s clean water program expanded to 116 suppliers, resulting in 7.6 billion gallons of water saved in 2018 — one gallon for every person on the planet. The company also worked with suppliers to reduce greenhouse gas emissions by more than 466,000 annualized metric tons, which is equivalent to taking 100,000 cars off the road for one year. <br/>Every year, Apple demands its suppliers meet higher standards for safe and respectful workplaces. Companies are assessed according to Apple’s Supplier Code of Conduct, which includes more than 500 criteria, and Apple works with suppliers on the ground to achieve improvements where needed. In 2018, the company increased support for new mothers — leading the industry in requiring suppliers to provide nursing rooms on site. To make sure suppliers were meeting this and other standards, Apple conducted 770 assessments of facilities in more than 30 countries in 2018, covering 93 percent of the company’s supplier spend. <br/>Learn more about Apple’s progress in the new <a href="https://www.apple.com/supplier-responsibility/" target="_blank">Supplier Responsibility Progress Report</a>. <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/>Press Contacts<br/>Lori Lodes,Apple,llodes@apple.com,(202) 368-6584<br/>Keri Fulton,Apple,keri_fulton@apple.com,(240) 595-2691<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/> […]

  • Siri Shortcuts boost health and fitness routines
    by Apple Newsroom on March 1, 2019 at 3:56 pm

    Siri Shortcuts boost health and fitness routines<br/>Snoww, Qardio, HomeCourt and Dexcom Now Feature Siri Shortcuts<br/>Starting and maintaining health and fitness routines gets even easier as more apps offer Siri Shortcuts, joining the thousands that have integrated shortcuts since their introduction with iOS 12. <br/>Using powerful on-device intelligence, Siri Shortcuts help people get things done faster across iPhone, iPad, Apple Watch, HomePod, AirPods and CarPlay, allowing them to easily access and use their favorite apps with just a tap or by asking Siri. <br/>Track Performance and Enhance Training <br/>New Siri Shortcuts provide performance stats in real time and help make training easier. Skiers hitting the slopes this season can use Siri Shortcuts on the Snoww app to start a run (just say, “Hey Siri, let’s ski!”) and get information about the speed, elevation drops and distance traveled by simply raising their wrist to trigger Siri on Apple Watch (“Hey Siri, how was my run?”). <br/>In HomeCourt’s latest update, users can ask Siri to start a dribble workout on iPad or iPhone. And with the Nike Run Club app, runners can use Siri to start a run and get proactive suggestions based on running habits. <br/>Monitor Vitals <br/>Third-party health devices are integrating Siri Shortcuts into their apps for easier data retrieval and control, whether at home or on the go. <br/>The QardioArm smart blood pressure monitor now lets users ask Siri to remotely check in on family members. For example, people who care for an aging parent can ask, “Hey Siri, what’s mom’s blood pressure?” and get that information wherever they are, right on their iPhone or Apple Watch. <br/>With the Dexcom Continuous Glucose Monitoring System, people with diabetes can better track and manage blood glucose levels by simply asking Siri, “What’s my glucose level?” <br/>Build Healthy Habits <br/>Whether watching your diet, getting enough sleep, breaking a bad habit or remembering to take medications and vitamins, Siri Shortcuts help keep track while on the go with any Apple device. With apps like Streaks, WaterMinder and Yazio, users can track daily habits and see how long they can keep them going by asking Siri to log almost any type of activity, such as hydration, exercise, flossing, sugar and caffeine intake, even walking the dog. <br/>With AutoSleep, Siri Shortcuts track sleep quality with Apple Watch or iPhone, providing information when asked about hours slept, quality of sleep, deep sleep, updates on reaching a sleep goal, latest bedtime and more. <br/>Personalize Routines With the Shortcuts App <br/>For those who want to go further in customizing a full fitness routine using Siri, the Shortcuts app allows users to build their own multi-step shortcuts that include actions from multiple apps to create powerful automations. For example, users can create a shortcut telling Siri, “Heading to the gym.” Upon arrival, start the workout with an app like Nike Run Club, cue a workout playlist and enable Do Not Disturb until leaving the gym. A how-to for using the Shortcuts app can be found at <a href="https://support.apple.com/guide/shortcuts/shortcuts-at-a-glance-apdf22b0444c/2.1/ios/12.0/" target="_blank">support.apple.com/guide/shortcuts</a>. <br/>Based on how customers use their devices, Siri will suggest simple, useful shortcuts right when needed on the Lock screen or in Search. Additionally, users can look for the “Add to Siri” button in the apps they use, or go to Settings &gt; Siri &amp; Search &gt; All Shortcuts to see which apps offer shortcuts and to set a personal phrase to run them with. <br/>Press Contacts<br/>Cat Franklin,Apple,cfranklin3@apple.com,(669) 276-1209<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/> […]