Apple – Latest Press Info


  • Apple expands Everyone Can Code to bring more coding resources to teachers and students
    by Apple Newsroom on November 20, 2019 at 7:01 pm

    Apple expands Everyone Can Code to bring more coding resources to teachers and students<br/>Thousands of Today at Apple Coding Sessions Offered in Apple Stores<br/>Apple today unveiled completely redesigned <a href="https://www.apple.com/education/teaching-code/" target="_blank">Everyone Can Code curriculum</a> to help introduce more elementary and middle school students to the world of coding. Now available, the new curriculum includes even more resources for teachers, a brand new guide for students and updated Swift Coding Club materials. Today millions of students in more than 5,000 schools worldwide already use Everyone Can Code curriculum to bring their ideas to life and develop important skills including creativity, collaboration and problem solving. Additionally, starting today, learners around the world can register for thousands of free Today at Apple coding sessions taking place in December at all Apple Stores to learn to write their first lines of code to celebrate Computer Science Education Week. <br/>New Everyone Can Code Curriculum <br/>The new Everyone Can Code curriculum builds on existing interactive puzzles, guides and activities to make learning to code even more approachable and connected to students’ everyday lives. <a href="https://books.apple.com/book/id1481279769" target="_blank">Everyone Can Code Puzzles</a> is an all-new student guide to Swift Playgrounds where each chapter helps students build on what they already know, experiment with new coding concepts and creatively communicate how coding impacts their lives. A <a href="https://books.apple.com/book/id1481279144" target="_blank">companion teacher guide</a> supports educators in bringing coding into their classrooms with helpful ways to facilitate, deepen and assess student learning. Designed to support all students, the new Everyone Can Code curriculum is optimized for VoiceOver and includes closed-captioned videos and audio descriptions as well as videos in American Sign Language. <br/>The new Everyone Can Code curriculum integrates Apple’s Everyone Can Create project guides to help students express what they learn through drawing, music, video and photos. Designed to help unleash kids’ creativity throughout their school day, Everyone Can Create gives teachers fun and meaningful tools to easily fold creativity skills into their existing lesson plans in any subject from coding to chemistry. <br/>Celebrating Computer Science Education Week <br/>From December 1-15, Apple Stores worldwide will increase Today at Apple coding sessions to offer thousands of opportunities to celebrate Computer Science Education Week. The free interactive sessions provide opportunities for participants at a variety of skill levels to get started with coding. Sessions help aspiring coders explore block-based coding with robots, while those with more experience can get started using Swift Playgrounds to learn coding concepts or code an augmented reality experience. <br/>Select stores will also offer special sessions for coders of all ages. Preschool-age kids can try creative pre-coding activities in the new Coding Lab with the Helpsters, a team of vibrant monsters who love to solve problems and are featured in the new live-action preschool series, available now on Apple TV+, from the makers of “Sesame Street.” Participants of all ages can also learn from Apple Distinguished Educators, Apple Entrepreneur Camp innovators, developers and artists. Customers can register for <a href="https://apple.co/codewithapple" target="_blank">Code with Apple sessions</a> starting today. <br/>For the seventh year, Apple will also support Hour of Code with a new <a href="https://www.apple.com/education/docs/hour-of-code-guide-2019.pdf" target="_blank">Hour of Code Facilitator Guide</a> to help educators and parents host sessions using Swift Playgrounds and some of the more than 200,000 educational apps available from the App Store. <br/>Preparing Students for College and Career <br/>For more advanced learners including high school and college students preparing for the workforce, the <a href="https://www.apple.com/education/teaching-code/#develop-in-swift" target="_blank">Develop in Swift</a> curriculum continues to give students the practical tools and techniques they need to qualify for high-demand and high-skill jobs. Develop in Swift is great for students new to coding as well as advancing those with previous experience — and even helps prepare them for a career in programming with a free AP Computer Science Principles course and the opportunity to earn industry recognized certification. <br/>Press Contacts<br/>Andy Bowman,Apple,abowman@apple.com ,(408) 783-0619<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

  • Apple expands in Austin
    by Apple Newsroom on November 20, 2019 at 12:17 pm

    Apple expands in Austin<br/>Company Breaks Ground on New Campus, Begins Production of All-New Mac Pro<br/>Austin, Texas — Apple today announced the start of construction on its new campus in Austin, Texas, as part of its broad expansion in the city. At a production facility just a short distance away, Apple is preparing to ship the all-new Mac Pro to customers starting in December. <br/>“Building the Mac Pro, Apple’s most powerful device ever, in Austin is both a point of pride and a testament to the enduring power of American ingenuity,” said Tim Cook, Apple’s CEO. “With the construction of our new campus in Austin now underway, Apple is deepening our close bond with the city and the talented and diverse workforce that calls it home. Responsible for 2.4 million American jobs and counting, Apple is eager to write our next chapter here and to keep contributing to America’s innovation story.” <br/>The all-new Mac Pro was unveiled at Apple’s annual Worldwide Developer Conference in June. Mac Pro units are now in production in Austin and will soon ship to customers across the Americas. The 244,000-square-foot Mac Pro facility employs more than 500 people in a range of roles, including electrical engineers and electronics assemblers, who build each unique unit to customers’ specifications. <br/>Apple’s growth in Austin is part of the company’s nationwide expansion — announced in January 2018 — to increase its investment in manufacturing, engineering and other jobs across the US. Apple is on track to contribute $350 billion to the US economy between 2018 and 2023, and during that time will hire an additional 20,000 employees in cities across the country. <br/>Apple in Austin <br/>Apple has broken ground on its new $1 billion, 3-million-square-foot campus. The campus will initially house 5,000 employees, with the capacity to grow to 15,000, and is expected to open in 2022. <br/>Apple is steadily growing in Austin with approximately 7,000 employees in the city — more than a 50 percent increase in the past five years alone. <br/>As part of its commitment to respecting the historical and geographical significance of the area, Apple is partnering with Austin-based Bartlett Tree Experts to preserve and increase the diversity of native trees on the 133-acre property. Thousands of trees spanning over 20 varieties native to Texas are planned for the campus — significantly more than were on the site before construction started. Additionally, the site will be designed to maximize green space, with landscaping covering over 60 percent of the campus, including a 50-acre nature and wildlife preserve that will be open to the public. Like all Apple facilities, the new Austin campus will run on 100 percent renewable energy, including from solar power generated on site. <br/>Earlier this year, Apple launched its Community Education Initiative in Austin, partnering with Austin Community College, Austin area public schools and other community partners to bring Swift coding into the classroom. In addition, Austin Community College was one of the first community colleges in the country to offer App Development with Swift to train its students to design and develop apps. <br/>Making Mac Pro in the US<br /> <br/>The all-new Mac Pro is Apple’s most powerful machine ever, and 15,000 times faster than the original Mac. Apple and its manufacturing partners invested over $200 million in the Mac Pro facility in Austin, building out the complex assembly line where the Mac Pro is produced. Each Mac Pro travels a distance of 1,000 feet along the production line, with some components requiring precision placement within the width of a human hair.<br /> <br/>Like all Apple products, Mac Pro is designed and engineered in California. Apple uses 9,000 suppliers across all 50 states, and Mac Pro contains hundreds of components from companies in 19 states: Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Mexico, New York, Oregon, Pennsylvania, Texas, Vermont and Washington. This includes computer processors from Arizona and Oregon and graphics processors from New York, as well as electrical components from Maine, Pennsylvania and Texas. <br/>The Mac Pro manufacturing site is&nbsp;UL Zero Waste&nbsp;to Landfill Gold certified, and has been recognized by Austin Water for Excellence in Water Conservation and Excellence in Environmental Stewardship. <br/>Apple in the US <br/>Apple is on track to reach its 2018 commitment of contributing $350 billion to the US economy by 2023, and will spend $30 billion in capital expenditures during that same period. The company supports 2.4 million jobs across the US, including 450,000 manufacturing and operations jobs and 90,000 direct employees in all 50 states. <br/>More than $1 billion from Apple’s $5 billion Advanced Manufacturing Fund has already been invested in American companies to foster innovation and growth in the US manufacturing sector. That includes $450 million distributed to Corning Incorporated in Harrodsburg, Kentucky, to support its research and development into state-of-the-art glass processes, equipment and materials integral to the delivery of next-generation consumer devices; $390 million awarded to Finisar in Sherman, Texas, to exponentially increase its R&amp;D spending and high-volume production of vertical-cavity surface-emitting lasers; and $10 million allocated to the Elysis aluminum partnership to bring revolutionary advancements in green aluminum manufacturing to the commercial market. <br/>Apple also continues its expansion in Boulder, Culver City, New York, Pittsburgh, San Diego and Seattle. <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/>Press Contacts<br/>Josh Rosenstock,Apple,jrosenstock@apple.com,(408) 862-1142<br/>Fred Sainz,Apple, sainz@apple.com ,(669) 227-0492<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

  • Apple premieres “Servant,” coming to Apple TV+ November 28
    by Apple Newsroom on November 20, 2019 at 4:43 am

    Apple premieres “Servant,” coming to Apple TV+ November 28<br/>Executive Producer and Director M. Night Shyamalan Presents New Apple Original Starring Lauren Ambrose, Toby Kebbell, Rupert Grint and Nell Tiger Free<br/>Apple debuted “Servant” today at the global red carpet premiere for the new, ten-episode series at BAM Howard Gilman Opera House in Brooklyn, New York. “Servant” is a new psychological thriller directed by Academy Award nominated M. Night Shyamalan that follows a Philadelphia couple in mourning after an unspeakable tragedy creates a rift in their marriage and opens the door for a mysterious force to enter their home. The series is created by the British Academy of Film and Television Arts nominated executive producer and writer Tony Basgallop. <br/>Beginning November 28, the first three episodes of “Servant” will be available to watch exclusively on Apple TV+ in over 100 countries and regions around the world. New episodes will continue to roll out weekly, every Friday. <br/>Apple TV+, the first all-original video subscription service and home for today’s most imaginative storytellers, launched on November 1 in over 100 countries and regions. The service is available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, as well as select Samsung smart TVs, Roku and Amazon Fire TV devices and online at <a href="https://tv.apple.com/" target="_blank">tv.apple.com</a>, for $4.99 per month with a seven-day free trial. Customers who purchase any new iPhone, iPad, Apple TV, Mac or iPod touch starting September 10, 2019, can enjoy one year of Apple TV+ for free.<sup>1 </sup>Beginning November 1, customers can initiate the one-year free offer in the Apple TV app on the device running the latest software. <br/><sup>1</sup> $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. See <a href="https://www.apple.com/promo/">www.apple.com/promo</a> for restrictions and other terms. <br/>Press Contacts<br/>Sonia Koo Morris,Apple,soniakoo@apple.com,(424) 326-4528<br/>Janice Aguilar-Herrero,Apple,janiceah@apple.com,(424) 230-1357<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

  • Apple partners with 100cameras to teach Chicago students photography with iPhone
    by Apple Newsroom on November 19, 2019 at 7:02 pm

    Apple partners with 100cameras to teach Chicago students photography with iPhone<br/>Chicago, Illinois is a city with many stories. The Great Fire of 1871. The Pullman Strike of 1894, led by railroad workers that ultimately resulted in the establishment of Labor Day. The 1905 development of the 42-acre Sears, Roebuck and Company campus in North Lawndale on the west side of Chicago, bringing thousands of jobs and new residents to the area. <br/>History seeps from the photogenic skyline to the original Sears Tower, reincarnated today as a community center and hub for North Lawndale residents. In the company’s former Power House just across the street, a group of students at DRW College Prep are learning how photography can be used to tell their own stories about growing up in Chicago at a time when its history is being erased by things like gun violence and gentrification. <br/>This fall, 100cameras, a nonprofit organization that teaches adolescents the tools of photography and the power of self expression through visual storytelling, partnered with Apple to equip DRW students with the new iPhone 11 with its advanced camera capabilities, designed for everyone to be a visual storyteller. After each program, prints of the students’ photos are sold through 100cameras and 100 percent of proceeds go back to the local community partner organizations they visit. <br/>“As the residents of a neighborhood in Chicago that is often overlooked, being given the new iPhone that had been released just a few weeks prior felt like a momentous opportunity,” says Angela Popplewell, 100cameras’ co-founder and CEO. Earlier this year, Popplewell, 100cameras’ director of program operations Lydia Billings and the team started contemplating how their curriculum could be adapted to be more forward-thinking, relevant and accessible for young people in the US. For Popplewell and her team, the new iPhone, with its built-in sophisticated camera features, was an important tool. <br/>“To see how excited they were to utilize the camera tools specific to this model uplifted their creativity even more,” Popplewell says. “It was incredible seeing how they chose to utilize the wide-angle and Portrait modes to really capture their point of view and specific expressions.” <br/>“It was amazing to collaborate with 100cameras and the talented and creative students at DRW,” said Kaiann Drance, Apple’s vice president of iPhone Worldwide Product Marketing. “The iPhone 11 camera with all its intuitive capabilities right there in your hand&nbsp;is such a powerful storytelling tool. To see the photos the students captured of the ways they see the world around them was truly inspiring.” <br/>Shot on iPhone 11 by DRW College Prep Students <br/><em>Over the course of the eight-lesson 100cameras program at DRW, students completed a series of photo drills and photo walks with prompts from 100cameras’ crew of volunteers who are professional photographers. Here’s a glimpse of the city of Chicago, through their eyes, shot on iPhone 11.</em> <br/>Founded in 2012 as a campus of the Noble Network of Charter Schools, DRW is one of Chicago’s top-performing college prep charter public high schools, engaging the students in rigorous math, science and history curriculum, preparing them to attend and succeed in college and beyond. Last year, 100 percent of its graduating seniors were accepted to college. <br/>In North Lawndale, many of the families have lived there for generations, despite a steep, rapid population decline. After 1960, race riots, “white flight,” and the closing of the Sears complex left a major scar on the community. By 2000, the population dropped from 124,937 in the ’60s to 41,768, according to the Encyclopedia of Chicago. Those who remain have felt its decline, but are also witnessing its rebirth. <br/>“Great effort was put into destroying the will, spirit and resolve of this community,” says Amit Khatkhate, a learning specialist at DRW who partnered with Billings and DRW’s dean of students Cecilia Alcaraz to establish the program. “You can see that in the mindsets and visions of so many of our students.” While the neighborhood was a haven for many in the 19th and 20th centuries, today DRW is working hard to be one for its students. <br/>“Our students and their families have been forgotten and left aside,” Khatkhate continues. “At DRW, we have to attempt to correct the generational effects of housing racism, educational racism and employment racism, all the while operating out of the biggest of the former industrial factories! We have to hope and pray that our pitch to our students to take the route of college, trade school, or some other typical post-secondary route is strong enough and sound enough to keep them from taking a different route, one that could lead them to coming in contact with law enforcement and/or taking their life through gun violence.” <br/>Despite the loss and hardships, these students are full of pride, hope and optimism about their own and their community’s futures. 100cameras teaches them how to use self expression to flip the narrative on how a world of outsiders views their home, and iPhone provides the platform to capture and share their unique points of view. <br/>“There’s a lot of memories and history in Chicago,” says Bionka, a senior at DRW College Prep and aspiring makeup artist. Bionka is participating in the eight-lesson after-school program with 100cameras. “There’s a lot of amazing buildings. And the kindness. I’ve met a lot of kind people in Chicago and just that alone I feel is what makes a city beautiful.” <br/>“Chicago is not one set culture,” says J, a junior at DRW who uses photography and his saxophone as his tools for expression. “There are people from all over that combine to make what we are today. You can’t necessarily understand what Chicago is if you don’t see Chicago for yourself. It’s good to see what cultures are there and what is fading away, because you don’t know until it’s gone.” <br/>“Something I’ve learned is that you don’t necessarily have to have the skills or be precise with every shot,” J says. “A story tells itself. You just got to capture that story, and then convey that story to others.” <br/>As DRW College Prep student Promize describes, “I walked in thinking everything was in black and white. But I walked out seeing that we can all have different emotions and that we can see and interpret differently.” <br/><em>To see more of the DRW College Prep students’ photography, visit </em><a href="https://100cameras.org/" target="_blank"><em>100cameras.org</em></a><em>.</em> <br/>Press Contacts<br/>Alex Kirschner,Apple,alexkirschner@apple.com ,(408) 974-2479 <br/>Andy Bowman,Apple,abowman@apple.com ,(408) 783-0619<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

  • Apple launches three innovative studies today in the new Research app
    by Apple Newsroom on November 14, 2019 at 1:47 pm

    Apple launches three innovative studies today in the new Research app<br/>The Apple Heart and Movement, Women’s Health and Hearing Studies Now Open for Enrollment<br/>Cupertino, California —&nbsp;Apple today announced that customers in the US can enroll in three landmark health studies — the Apple Women’s Health Study, the Apple Heart and Movement Study, and the Apple Hearing Study. Conducted in partnership with leading academic and research institutions, these multi-year longitudinal studies are available in the new <a href="https://apps.apple.com/us/app/id1463884356" target="_blank">Research app</a>, which can be downloaded today from the App Store. Now participants can contribute to potentially groundbreaking medical discoveries with iPhone and Apple Watch, and help create the next generation of innovative health products.<sup>1</sup> <br/>“Today marks an important moment as we embark on research initiatives that may offer incredible learnings in areas long sought after by the medical community,” said Jeff Williams, Apple’s chief operating officer. “Participants on the Research app have the opportunity to make a tremendous impact that could lead to new discoveries and help millions lead healthier lives.” <br/>Now it’s easier than ever to contribute to medical research through a streamlined enrollment process and engaging tasks in a straightforward and secure app. After enrolling in a study, participants using Apple Watch and iPhone can contribute useful data around movement, heart rate and noise levels — captured during everyday activities, from taking a walk to attending a concert. The Research app joins Apple’s lineup of products and services that enable medical discovery on a scale never before attempted, including iPhone, Apple Watch, ResearchKit and HealthKit. <br/>The Apple Women’s Health Study  <br/>There is a great opportunity to better understand menstrual cycles and how they relate to women’s health. The Apple Women’s Health Study is the first long-term study of this scale and scope; it aims to advance the understanding of menstrual cycles and their relationship to various health conditions, including polycystic ovary syndrome (PCOS), infertility, osteoporosis and menopausal transition. Conducted in partnership with Harvard T.H. Chan School of Public Health and the NIH’s National Institute of Environmental Health Sciences (NIEHS), the study will use iPhone and Apple Watch to collect study-specific data like cycle tracking information, and use monthly surveys to understand each participant’s unique menstrual experience. The study seeks to analyze the impact of certain behaviors and habits on a wide breadth of reproductive health topics. <br/>The Apple Heart and Movement Study <br/>Measuring the quality and quantity of a person’s movement can provide insight into their current and future health status. The Apple Heart and Movement Study is a broad study of factors that affect heart health and potentially cause deterioration in mobility or overall well-being, in an effort to promote healthy movement and improved cardiovascular health. Users can participate by using the Research app on their iPhone and recording workouts on their Apple Watch Series 1 or later. With Brigham and Women’s Hospital and the American Heart Association, Apple is taking on this study to understand how certain mobility signals and details about heart rate and rhythm could serve as potential early warning signs of atrial fibrillation (AFib), heart disease or declining mobility, to build new interventions that could help consumers lead longer, healthier and more active lives.<sup>2</sup> <br/>The Apple Hearing Study <br/>The impact of sound exposure on hearing health and stress levels over time is not well understood. The Apple Hearing Study will collect headphone usage and environmental sound exposure data through iPhone and the Noise app on Apple Watch, in order to explore how both can impact hearing over time. Alongside the University of Michigan, the study will also determine how long-term sound exposure can impact stress levels and cardiovascular health. Participants will be randomly assigned to two groups within the study to assess if receiving Health app notifications when loud sound exposure is detected can motivate users to modify their listening behaviors. Data from the study will also be shared with the World Health Organization (WHO)’s Make Listening Safe initiative to raise awareness of safe listening practices with the aim of reducing hearing loss. <br/>As one of its core values, Apple believes that privacy is a fundamental human right. Therefore privacy is built into all products and services from the beginning. The Research app was carefully created to only share data with the chosen studies when the user approves. It also includes a clear enrollment flow with detailed consent that explains how data will be used and allows a user to control the type of data shared with each study. <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/><sup>1</sup> The Research app is available on iPhone 6s or later with iOS 13.2 or later.<br> <sup>2</sup> The Apple Heart and Movement Study requires Apple Watch Series 1 or later with watchOS 6.1 or later.<br/>Press Contacts<br/>Semonti Stephens,Apple,semonti_stephens@apple.com,(408) 974-8473<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

  • Apple introduces 16-inch MacBook Pro, the world’s best pro notebook
    by Apple Newsroom on November 13, 2019 at 1:33 pm

    Apple introduces 16-inch MacBook Pro, the world’s best pro notebook<br/>All-New MacBook Pro Features an Immersive 16-Inch Retina Display, Up to 80 Percent Faster Performance and a New Magic Keyboard <br/>Cupertino, California — Apple today unveiled an all-new 16-inch <a href="https://www.apple.com/macbook-pro-16/" target="_blank">MacBook Pro</a> — the world’s best pro notebook — designed for developers, photographers, filmmakers, scientists, music producers and anyone who relies on a Mac to create their life’s best work. The all-new MacBook Pro features a brilliant 16-inch Retina Display, the latest 8-core processors, up to 64GB of memory, next-generation graphics with up to 8GB of VRAM and a new advanced thermal design, making it the most powerful MacBook Pro ever. <br/>Featuring a new Magic Keyboard with a redesigned scissor mechanism and 1mm travel for a more satisfying key feel, the 16-inch MacBook Pro delivers the best typing experience ever in a Mac notebook. The 16-inch MacBook Pro also includes a six-speaker sound system, longer battery life, Touch Bar, Touch ID, the Force Touch trackpad and the Apple T2 Security Chip. <br/>“Our pro customers tell us they want their next MacBook Pro to have a larger display, blazing-fast performance, the biggest battery possible, the best notebook keyboard ever, awesome speakers and massive amounts of storage, and the 16-inch MacBook Pro delivers all of that and more,” said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing. “With its brilliant 16-inch Retina display, 8-core processors, next-gen pro graphics, even better thermal design, new Magic Keyboard, six-speaker sound system, 100Wh battery, up to 8TB of storage and 64GB of fast memory, the 16-inch MacBook Pro is the world’s best pro notebook.”<br /> <br/>Largest Retina Notebook Display Ever <br/>Pros love the brilliant 500 nit, P3 wide color gamut Retina display on MacBook Pro, and at 16 inches, it’s the largest Retina notebook display ever. Featuring a resolution of 3072x1920 and a higher pixel density of 226 ppi, the 16-inch Retina display delivers nearly 6 million pixels and an even more immersive front-of-screen experience. Each display is individually calibrated in the factory for accurate gamma, white point and primary colors. <br/>New&nbsp;Magic Keyboard <br/>The 16-inch MacBook Pro features a new Magic Keyboard with a refined scissor mechanism that delivers 1mm of key travel and a stable key feel, as well as an Apple-designed rubber dome that stores more potential energy for a responsive key press. Incorporating extensive research and user studies focused on human factors and key design, the 16-inch MacBook Pro delivers a keyboard with a comfortable, satisfying and quiet typing experience. The new Magic Keyboard also features a physical Escape key and an inverted-“T” arrangement for the arrow keys, along with Touch Bar and Touch ID, for a keyboard that delivers the best typing experience ever on a Mac notebook. <br/>More Advanced Thermal Design <br/>The 16-inch MacBook Pro uses the most advanced thermal architecture ever in a Mac notebook to enable the system to run at higher power for sustained periods of time. The sophisticated fan design features a larger impeller with extended blades along with bigger vents, resulting in a 28 percent increase in airflow, while the heat sink is 35 percent larger, enabling significantly more heat dissipation than before. Together, these advancements in cooling capacity allow the 16-inch MacBook Pro to sustain up to 12 more watts during intensive workloads than the previous design. <br/>Powerful Processors and Faster Memory <br/>Whether compiling code, editing multi-cam video or doing 3D animation, MacBook Pro customers need pro-level compute power they can take on the go. To deliver blazing fast performance, the 16-inch MacBook Pro features the latest 6- and 8-core 9th-generation processors with Turbo Boost speeds up to 5.0 GHz, which deliver up to 2.1 times faster performance than the quad-core 15-inch MacBook Pro.<sup>1</sup> Its powerful CPUs, combined with faster memory up to 64GB for the first time, and its more advanced thermal design, will enable pro workflows never before possible on a MacBook Pro. <br/>When compared to the fastest quad-core 15-inch MacBook Pro: <br/><ul> <li>Music producers can play back massive multi-track projects with up to 2.1 times more Amp Designer plug-ins in Logic Pro X.</li> <li>Scientists and researchers will benefit from 2.1 times faster simulation of dynamical systems in MATLAB.</li> <li>Developers using Xcode can compile code up to 1.8 times faster.&nbsp;</li> <li>Photographers can apply complex edits to photographs 1.7 times faster in Photoshop.&nbsp;</li> </ul> <br/>Next-Generation Graphics <br/>Graphics performance is critical to pros, whether they’re creating the next big game title, rendering a complex 3D scene or color grading a blockbuster film. The 16-inch MacBook Pro features new AMD Radeon Pro 5000M series graphics — the first 7nm mobile discrete GPUs for pro users. Paired with GDDR6 video memory and with an 8GB VRAM option for the first time, pro users will be able to tackle GPU-intensive tasks faster than ever. Customers who choose the standard configuration will see 2.1 times faster graphics performance than the previous standard configuration. Those who opt for the highest-end graphics options will see up to 80 percent faster performance than the previous high-end configuration.<sup>1</sup> <br/>When compared to the previous-generation 8-core 15-inch MacBook Pro with the highest graphics options: <br/><ul> <li>Video editors using DaVinci Resolve will see up to 1.8 times faster effects rendering when color grading.</li> <li>Gamers will enjoy smoother gameplay with up to 1.6 times faster performance in games like Fortnite.</li> <li>In Unity, developers will experience 1.4 times faster fly-through performance during game development.</li> </ul> <br/>To power all this performance, MacBook Pro features a 100Wh battery — the largest ever in a Mac notebook — for an additional hour of battery life of up to 11 hours of wireless web browsing or Apple TV app video playback. <br/>First 8TB Notebook <br/>For pros with massive asset libraries and large projects that need even more storage in a notebook, the new MacBook Pro doubles the SSD storage to 512GB and 1TB on standard configurations. And for the first time, MacBook Pro can be configured with a staggering 8TB of storage — the largest SSD ever in a notebook. <br/>Higher Fidelity Audio Experience <br/>The 16-inch MacBook Pro introduces a completely redesigned six-speaker, high-fidelity sound system designed to bring musicians, podcasters and video editors the most advanced audio experience ever in a notebook. New Apple-patented force-canceling woofers use dual opposed speaker drivers to reduce unwanted vibrations that distort sound. As a result, music sounds more clear and natural than ever before, and the bass can go half an octave deeper. An upgraded high-performance mic array delivers a 40 percent reduction in hiss and an improved signal-to-noise ratio that rivals that of popular professional-grade digital microphones, delivering super-clean recordings that capture even the quietest details. <br/>macOS, Designed for Pros <br/>Pro users love the power, reliability and productivity built into macOS — designed to take full advantage of Mac hardware, deliver robust features with the highest possible performance and work seamlessly with other Apple devices. Dark Mode highlights pro content while controls recede into the background on the Mac’s stunning Retina display. Sidecar, a new feature in macOS Catalina, lets users leverage iPad as a second display or as a high-precision tablet input device using Apple Pencil. Files on macOS can be quickly browsed with visuals and easy access to metadata with Gallery View in Finder. Along with a robust ecosystem of third-party apps and devices, macOS includes Apple apps like Safari, Mail, Pages, Numbers and Keynote, and supports high-performance apps like Final Cut Pro X, Logic Pro X and Xcode. <br/>Mac Pro and Pro Display XDR  <br/>Today, Apple also announced that the all-new Mac Pro, the world’s best pro desktop, and Apple Pro Display XDR, the world’s best pro display, will be available in December. Designed for maximum performance, expansion and configurability, Mac Pro features workstation-class Xeon processors up to 28 cores, a high-performance memory system with a massive 1.5TB capacity, eight PCIe expansion slots and a graphics architecture featuring the world’s most powerful graphics card. Pro Display XDR features a 32-inch Retina 6K display with P3 wide and 10-bit color, 1,600 nits of peak brightness, 1,000,000:1 contrast ratio and a superwide viewing angle, all at a breakthrough price point. <br/><strong>Pricing and Availability</strong> <br/><ul> <li>Starting at <strong>$2,399</strong>, the 16-inch MacBook Pro is available today through&nbsp;<a href="https://www.apple.com/" target="_blank">apple.com</a> and the Apple Store app. It will be in Apple Stores and Apple Authorized Resellers in the US later this week and coming soon to stores around the world. Additional technical specifications, configure-to-order options and accessories are available online at&nbsp;<a href="https://www.apple.com/mac/" target="_blank">apple.com/mac</a>.</li> </ul> <br/><ul> <li>Mac Pro starts at <strong>$5,999</strong> and Pro Display XDR starts at <strong>$4,999</strong>. Both will be available to order in December through <a href="https://www.apple.com/" target="_blank">apple.com</a>. Additional technical specifications, configure-to-order options and accessories are available at <a href="https://www.apple.com/mac-pro/" target="_blank">apple.com/mac-pro</a> and <a href="https://www.apple.com/pro-display-xdr/" target="_blank">apple.com/pro-display-xdr</a>.</li> </ul> <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/><sup>1</sup> Performance claims are as compared to previous-generation MacBook Pro notebooks. See <a href="https://www.apple.com/macbook-pro/">apple.com/macbook-pro</a> for more information.<br/>Press Contacts<br/>Jennie Orphanopoulos,Apple, jennieo@apple.com,(408) 221-6621<br/>Bill Evans,Apple,bevans@apple.com,(408) 974-0610<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

  • Apple premieres “Truth Be Told,” coming to Apple TV+ December 6
    by Apple Newsroom on November 12, 2019 at 6:51 am

    Apple premieres “Truth Be Told,” coming to Apple TV+ December 6<br/>The Apple Original Stars Academy Award Winner Octavia Spencer, Emmy Award Winner Aaron Paul, Lizzy Caplan, Elizabeth Perkins, Michael Beach, Mekhi Phifer, Tracie Thoms, Haneefah Wood and Emmy Award Winner Ron Cephas Jones<br/>Apple celebrated “Truth Be Told” today with the global premiere of the original series at The Samuel Goldwyn Theater in Los Angeles, California. The limited drama series follows podcaster Poppy Parnell (Octavia Spencer) as she is compelled to reopen the murder case that made her a national sensation and comes face-to-face with Warren Cave (Aaron Paul), the man she may have mistakenly helped to put behind bars. Based on the novel by Kathleen Barber, “Truth Be Told” provides a unique glimpse into America’s obsession with true crime podcasts and challenges its viewers to consider the consequences when the pursuit of justice is placed on a public stage. <br/>Beginning December 6, the first three episodes of “Truth Be Told” will be available to watch on Apple TV+ in over 100 countries and regions around the world. New episodes will continue to roll out weekly, every Friday. <br/>Apple TV+, the first all-original video subscription service and home for today’s most imaginative storytellers, launched on November 1 in over 100 countries and regions. The service is available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, as well as select Samsung smart TVs, Roku and Amazon Fire TV devices and online at <a href="https://tv.apple.com/" target="_blank">tv.apple.com</a>, for $4.99 per month with a seven-day free trial. Customers who purchase any new iPhone, iPad, Apple TV, Mac or iPod touch starting September 10, 2019, can enjoy one year of Apple TV+ for free.<sup>1 </sup>Beginning November 1, customers can initiate the one-year free offer in the Apple TV app on the device running the latest software. <br/><sup>1</sup> $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until canceled. See <a href="https://www.apple.com/promo/">www.apple.com/promo</a> for restrictions and other terms. <br/>Press Contacts<br/>Sarah Carragher,Apple,scarragher@apple.com,(424) 326-4502<br/>Ashley Sugarman,Apple,ashley_sugarman@apple.com,(424) 326-4343<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

  • The augmented reality app helping veterans manage anxiety
    by Apple Newsroom on November 11, 2019 at 1:56 pm

    The augmented reality app helping veterans manage anxiety <br/>Three or four times a week, whenever he needs to calm his mind, Steve Mills launches the Healium AR app on his iPhone. His favorite spot to use it is in a park on the banks of the slowly churning Mississippi River in Memphis, Tennessee. <br/>“Sometimes I walk down to the riverfront here and sit on a bench and look at the water,” says Mills, as he motions to the app, open on his phone. “And using this just puts me in a really good state of mind.” <br/>Mills starts one of Healium AR’s guided meditations by first syncing his Apple Watch, which transmits his heart rate to the app. As he takes deeper breaths, his heart rate slows, and a solar system of planets illuminates in front of him, thanks to the app’s use of augmented reality (AR). Healium AR blends storytelling, neuroscience and game design so users can harness their feelings to power virtual worlds and find a sense of calm. <br/>“It’s cumulative, it builds up over time but you learn how to deal with it. I have several outlets. Healium AR is one of them.” <br/>In these moments, he says, he is able to clear his thoughts, and quiet his memories. <br/>“I’m not afraid of the memories,” says Mills, who is a commander in the US Navy. “But I have to control them.” <br/>Mills has spent a collective 29 years in the military — 10 as an Air Force firefighter, and 19 in his current role as a Navy chaplain. His service has taken him all over the world, including deployments to Iraq, Afghanistan and long stretches on aircraft carriers where he helped counsel a floating city of thousands of military personnel. He supports families who receive news that their loved ones aren’t coming home, and sailors who are waging battles long after they leave the war zone. <br/>In 2008, Mills came back from Iraq and started working to complete his doctorate in ministry, which focused on combat stress. He took a group of Navy veterans through three months of counseling, using Bible verse as a healing tool. While studying how to help others cope with their trauma, he started having panic attacks of his own. <br/>Around the same time, in another part of the country, television journalist Sarah Hill was also confronting anxiety, beginning a chain of events that would lead her to develop Healium AR. <br/>The Missouri native had been reporting on a never-ending stream of violence and tragedies for almost 20 years when her panic attacks began. “I lived by a police scanner,” Hill says. “Ultimately, consuming that much negativity made me sick.” <br/>She reached out to Dr. Jeff Tarrant, a family friend and licensed psychologist who was exploring what was then an emerging field: neurofeedback. He hooked Hill up to an electroencephalogram (EEG) machine, which uses electrodes placed on the scalp to map electrical activity in the brain. Tarrant paid particular attention to Hill’s anterior cingulate cortex (ACC), the part of the brain that is responsible for, among other things, focus and holding attention. <br/>“Anxiety is basically holding a thought or a feeling for too long and repeating it over and over again,” says Tarrant. “So the ACC gets overheated because people are hyperfocused on certain thoughts and feelings and they can’t let them go. And so we wanted to see, can we quiet this down?” <br/>Tarrant designed a program for Hill to use at home with a laptop and electrodes. She had to keep an animated airplane above a specific threshold on the screen. When she succeeded, it was because she was calming her frontal lobe brain activity, which includes the ACC. <br/>It worked. Over time, Hill was able to stop the panic attacks and start sleeping again. <br/>Inspired by the experience, she eventually left journalism and started working with a veterans organization that used virtual reality (VR) and AR to transport those who were physically unable to travel to Washington, D.C. to visit the city’s war memorials. During those experiences, Hill started noticing a physical change in the veterans. <br/>“You would see it in their bodies,” Hill says. “[They] would relax, their bodies would soften, their breathing would appear to slow. Now I’m not a scientist, so that’s why I reached out to Jeff to say, ‘Can you study what these experiences are doing to [veterans’] physiology?’” <br/>Together, they started to explore the effects that VR and AR could have on mood and stress. They coupled that knowledge with the neurofeedback program Tarrant had designed to relieve Hill’s anxiety years before. The result: Healium AR. <br/>“That same concept of using neurofeedback is what we built into Healium, combining [Tarrant’s] brain-based principles with our stories and game design,” says Hill. “But we stripped away all of the barriers to entry and made it easier to understand and more accessible, simply with an Apple Watch and your heart rate.”  <br/>Earlier this year, Hill attended Apple Entrepreneur Camp, designed to help app-driven businesses founded and led by women. While there, the team workshopped and redesigned Healium AR to help it reach even more users, even more effectively. The updated app recently relaunched in the App Store. <br/>Both Hill and Tarrant are quick to point out that Healium AR is not a replacement for medical therapy or medication. Over the last few years, Tarrant has published three studies with a fourth on the way showing that the app can reduce anxiety and increase a feeling of well-being for users in as little as four minutes.  <br/>That comes as no surprise to Mills, who now counts Healium AR as one of the tools he uses to stay healthy — mentally and physically.  <br/>“Somebody asked me one time, ‘Chaplain how do you deal with all of that death, what do you do?’” Mills says. “It’s cumulative, it builds up over time but you learn how to deal with it. I have several outlets. Healium AR is one of them.” <br/>That means a great deal to Hill and her team. <br/>“It’s emotional for me to hear it has such an impact,” Hill says. “What greater gift than to provide something for someone who is sacrificing everything to ensure our safety. It’s our honor to do this for our veterans.” <br/>Press Contacts<br/>Katie Clark Alsadder,Apple,kclarkalsadder@apple.com,(408) 974-9976<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

  • Health Records on iPhone now available to veterans across the US
    by Apple Newsroom on November 6, 2019 at 2:26 pm

    Health Records on iPhone now available to veterans across the US<br/>Providing Veterans a Better Understanding of Their Health Across Multiple Providers like Johns Hopkins and University of California San Diego<br/>Apple and the US Department of Veterans Affairs (VA) today announced that veterans across the nation and surrounding territories<sup>1</sup> now have access to the Health Records feature in the Health app on iPhone. The VA gradually launched Health Records to select patients this summer, and now veterans who are iOS users and receive their care through the Veterans Health Administration can see a fuller, more comprehensive picture of their health that includes information from multiple providers. <br/>“Helping veterans gain a better understanding of their health is our chance to show our gratitude for their service,” said Jeff Williams, Apple’s chief operating officer. “By working with the VA to offer Health Records on iPhone, we hope to help those who served have greater peace of mind that their health care is in good hands.” <br/>The VA is the largest medical system in the United States, providing service to more than 9 million veterans across 1,243 facilities, including hospitals and clinics. Today, the VA joins Johns Hopkins, University of California San Diego, Quest Diagnostics, Allscripts and 400 other health care provider organizations, laboratory networks and electronic health records vendors who all support Health Records on iPhone. <br/>By signing into their providers’ patient portals in the Health app, veterans can see all of their health records in one place, including medications, immunizations, lab results and more. The Health app continually updates these records giving VA patients access to a single, integrated snapshot of their health profile whenever they want, quickly and privately. <br/>Apple is dedicated to protecting customers’ information and medical information contains some of the most sensitive, personal data a user has on their device. All Health Records data is encrypted and protected with the user’s iPhone passcode, Touch ID or Face ID. <br/><sup>1</sup> Available at facilities in Cuba, Guam, Philippines, Puerto Rico and US Virgin Islands.<br/>Press Contacts<br/>Semonti Stephens,Apple,semonti_stephens@apple.com,(408) 974-8473<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>

  • Apple commits $2.5 billion to combat housing crisis in California
    by Apple Newsroom on November 4, 2019 at 11:02 am

    Apple commits $2.5 billion to combat housing crisis in California<br/>Cupertino, California — Apple today announced a comprehensive $2.5 billion plan to help address the housing availability and affordability crisis in California. As costs skyrocket for renters and potential homebuyers — and as the availability of affordable housing fails to keep pace with the region’s growth — community members like teachers, firefighters, first responders and service workers are increasingly having to make the difficult choice to leave behind the community they have long called home. Nearly 30,000 people left San Francisco between April and June of this year<sup>1</sup> and homeownership in the Bay Area is at a seven-year low.<sup>2</sup> <br/>“Before the world knew the name Silicon Valley, and long before we carried technology in our pockets, Apple called this region home, and we feel a profound civic responsibility to ensure it remains a vibrant place where people can live, have a family and contribute to the community,” said Tim Cook, Apple’s CEO. “Affordable housing means stability and dignity, opportunity and pride. When these things fall out of reach for too many, we know the course we are on is unsustainable, and Apple is committed to being part of the solution.” <br/>Apple designed its initiative to accelerate and expand new housing production; jump-start long-term developments that would otherwise not be possible; help first-time buyers purchase homes; and support new housing and programs to reduce homelessness, after extensively studying the issue and listening to different perspectives. In partnership with Governor Gavin Newsom, the state of California and community-based organizations, Apple is providing a significant investment that offers statewide housing support as well as funding for projects in Silicon Valley and the Bay Area. <br/>“This unparalleled financial commitment to affordable housing, and the innovative strategies at the heart of this initiative, are proof that Apple is serious about solving this issue. I hope other companies follow their lead,” said Gavin Newsom, governor of California. “The sky-high cost of housing — both for homeowners and renters — is the defining quality-of-life concern for millions of families across this state, one that can only be fixed by building more housing. This partnership with Apple will allow the state of California to do just that.” <br/>Apple’s commitment to the state of California includes: <br/><ul> <li><strong>$1 billion affordable housing investment fund:</strong> The $1 billion commitment to the state of California is a first-of-its-kind affordable housing fund that will provide the state and others with an open line of credit to develop and build additional new, very low- to moderate-income housing faster and at a lower cost.</li> </ul> <br/><ul> <li><strong>$1 billion first-time homebuyer mortgage assistance fund:</strong> Working with the state, this first-time homebuyer fund will provide aspiring homebuyers with financing and down payment assistance. Apple and the state will explore strategies to increase access to first-time homeownership opportunities for essential service personnel, school employees and veterans.</li> </ul> <br/><ul> <li><strong>$300 million Apple-owned land will be available for affordable housing: </strong>Apple intends to make available land it owns in San Jose worth approximately $300 million for the development of new affordable housing.</li> </ul> <br/>The funding commitment to California is expected to take approximately two years to be fully utilized depending on the availability of projects. Capital returned to Apple will be reinvested in future projects over the next five years. <br/>In addition to these initiatives, Apple is working to identify private developers who, with the right financing and investment, are ready to start construction on affordable housing projects in the Bay Area immediately. <br/>Apple will also provide $200 million to support new lower-income housing and help some of the most vulnerable populations in the Bay Area:  <br/><ul> <li><strong>$150 million Bay Area housing fund: </strong>In a public-private partnership, Apple is launching a new $150 million affordable housing fund with partners including Housing Trust Silicon Valley to support new affordable housing projects. The fund will consist of long-term forgivable loans and grants.</li> </ul> <br/><ul> <li><strong>$50</strong> <strong>million to support vulnerable populations: </strong>Apple will donate $50 million to support Destination: Home’s efforts to address homelessness in Silicon Valley. Apple will focus its contribution on driving systemic change across the many factors affecting homelessness. Apple will also be identifying similar efforts in Northern and Southern California, focusing on strategies that both end and prevent homelessness.</li> </ul> <br/>“We’re so grateful that Apple has made this significant philanthropic commitment towards solving Silicon Valley’s growing homelessness crisis,” said Jennifer Loving, Destination: Home’s CEO. “With this generous contribution, we’ll be able to scale two proven strategies for reducing homelessness in our community: the production of more permanently affordable housing for our most vulnerable residents and an expansion of prevention programs that help at-risk families remain stably housed. Apple’s contribution serves as an example of how Silicon Valley companies can work in partnership with the public and nonprofit sectors to address this huge challenge, and I hope others will follow their lead in the weeks and months ahead.” <br/>One of the first projects Apple will fund as part of its philanthropic commitment to Destination: Home will be an expansion of the organization’s Homelessness Prevention System, a network of service providers offering employment assistance, legal aid, rent subsidy, case management and other support to reduce homelessness. <br/>“We have worked closely with leading experts to put together a plan that confronts this challenge on all fronts, from the critical need to increase housing supply, to support for first-time homebuyers and young families, to essential philanthropy to assist those at greatest risk,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “Apple is committed to being a good neighbor and helping to write the next chapter of the region that has been a great home of innovation and creativity for generations.” <br/>By putting its $2.5 billion investment to use across multiple initiatives and partners, Apple’s housing initiative offers a comprehensive and multi-pronged approach to address some of the most urgent challenges facing affordable housing in California. This initiative is a major step, and Apple will continue looking for ways to support communities and affordable housing. <br/>Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. <br/><sup>1</sup> According to real estate news and analysis website <a href="https://www.redfin.com/blog/q2-2019-housing-migration-report/">Redfin</a>. <br> <sup>2</sup> According to US Census Bureau data analyzed by <a href="https://www.mercurynews.com/2019/07/25/bay-area-homeownership-rate-hits-seven-year-low-are-out-of-control-prices-to-blame/">Mercury News</a>. <br/>Press Contacts<br/>Lori Lodes,Apple,llodes@apple.com,(408) 974-1192<br/>Apple Media Helpline,media.help@apple.com,(408) 974-2042<br/>